From Cucumber salads to Dalgona coffee, FoodTok has become a gateway to finding deliciously innovative creations. Dubai Fix Chocolate is the latest obsession of many food-related content creators and has gained a lot of hype among the viewers as well. It is a colourful and creamy dessert that is exclusively sold in Dubai by a brand called Fix Dessert Chocolatier. It comes in a variety of 6 unique flavours but the original that went viral is called ‘Can’t get Knafeh of it”. It is filled with a mixture of Knafeh and pistachio sealed in a milk chocolate bar.
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Tracking Its Rise to Fame
Fix Dessert Chocolatier has been around for almost four years but it was towards the end of 2023 that it took over the world. It all begins with a TikTok creator @mariavehera257 who posted a video of herself enjoying the now viral Fix Chocolate Dubai bar. It is a one-minute video in which no words are exchanged but the crunchy ASMR sounds along with the gooey fillings are enough to ignite your sweet cravings. The video has received a shocking 5.2 million likes with over 75 million views. The comments are filled with curiosity about its taste and on where to find this mysterious looking dessert. Following this video people begin hunting to get their hands on this sweet-treat and it became a trending topic on FoodTok.
What makes it Special?
If you have just become aware about the popularity of this dessert then perhaps you are wondering ‘what is so special about this candy?’ Well, it is best described by the owner Sarah Hamouda who in an interview with people’s magazine expressed her passion that led to its making. The diversity of culture in Dubai inspired her to create something that could feel like home for everyone. So, she came up with the viral Fix Chocolate Dubai bar as it is the perfect fusion of flavours which combines Middle Eastern flavouring enclosed in chocolate which is loved globally.
Other than the widely sought after Knafeh flavour, you can also buy this jumbo-sized treat in other 5 flavours. These bars are named wittily with a play-on-words like ‘You Karak Me Up’. They are also aesthetically pleasing as the outer casing is painted with a mix of bright splashes of colours. Each one is made with unique twist of flavours and a main ingredient. These include;
- lotus cheesecake
- Nutella brownie
- Caramel and Peanut Butter
- Salted Caramel and Pretzel
- Karak
- Knafeh and Pistachio
Where to Find it?
Foodies all over the world are dying to try this mouthwatering candy but unfortunately, it is only available for delivery in Dubai. Fix Chocoloate Dubai is priced at AED 68.25 per piece and is also sold in a box of 6 for those who want to try them all. You can also a get a mini box that has a small-sized version all your favourite flavours. Ordering this candy is an intense experience even for those in Dubai as it is sold in 2 batches everyday at 2pm and 5pm and according to many purchasers gets sold out in approximately 15 minutes each time. But as claimed by most content creators on TikTok, IT IS ABSOLUTELY WORTH THE WAIT!
Make it Yourself!
Its unavailability for global consumers has led some to make their own imitations of the Viral Chocolate Dubai. You can find its DIY recipes on any social media platform. TikTok Chefs have experimented with new variations as you can make and add any filling of your choice. For the casing one can simply melt any chocolate and throw it in a mold or go full Nara Smith-mode and make their chocolate from scratch. For decorations you may also experiment with different edible colours and patterns.
Try Our Chocolate at How Vegan Cafe!
Unfortunately, Fix’s bar is not vegan friendly due to milk chocolate being a primary ingredient in all flavours. But for all my fellow vegan-sweet lovers, we’ve got you covered. At Home of Wellness Center, we don’t want anyone to feel left out from satisfying their sweet-tooth. Hence, you can devour our plant-based and sugar-free desserts which are made to benefit your mind and body. There is also a selection of vegan chocolate bars in our menu that are infused with matcha rasp berry, Goji berry, pistachios and other super foods.
By consuming these appetizing treats, you are also enhancing your health as they can improve your immunity, digestion and above all their high vibrational frequency is meant to have an energy boosting impact. We encourage you to visit our healing center Dubai where you can treat your soul and tastebuds as well.